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Macquarie Developments Group – Assana Broadbeach

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Project Summary

Developer: Macquarie Developments Group

Project Marketing: Laver Residential Projects 

CGI Artist: ThroughSpace

“It’s a must have sales tool now for us”

Peter Galvin – Macquarie Developments Group

Assana Broadbeach, is a luxury development in Broadbeach, Queensland – a sophisticated collection of oversized two-and-three bedroom apartments, 4-bedroom sky homes, and an exclusive penthouse, showcasing uninterrupted views of the ocean, river and hinterland surrounds, the development is one of Queensland’s most enviable addresses.

Their challenge

Standing out in a competitive Gold Coast market and communicating the sheer luxury of Assana was a priority for Developer Peter Galvin. The importance of a unique sales and marketing edge to engage buyers, local, interstate and internationally, while securing pre-sales of the development was a strong desire from the developer.

Our solution

Due to the sheer height of the building, 52 stories, the EnvisionVR team proposed four Virtual Apartments of the typical floor plans at varying levels to showcase different level view lines. Virtual Apartments give clients all the tools to completely immerse their buyers in the property, allowing them to take in the views, walk freely through the unbuilt apartment and showcase all high-end fixtures and finishes on offer.

Peter Galvin said the EnvisionVR platform surpassed his expectations. The technology allows people to truly experience the property and see the beautiful views the development offers.

The platform allows potential buyers and investors to inspect before they buy and explore all aspects of the property, even down to seeing what their view vantage point would be like. The options are endless with what can be achieved, and EnvisionVR continues to push the envelope by enhancing the platform offering.

“Working with the EnvisionVR team was great, and in all honesty, I don’t think we would go back from using it.” Mr Galvin said.

EnvisionVR collaborated with Macquarie Developments Group to give Assana, Broadbeach, the luxurious sales and marketing sales platform it needed and showcased the full potential of the development. From Virtual Apartments and stunning view lines, EnvisionVR was about to equip the sales agents with the tools to sell to anyone, anywhere, any time.